Geographer who fell in love with software.
I started out making maps for the National Park Service — turning geographic data into things rangers and visitors could actually use. Then I learned to ship code, ran marketing tech for a few startups, led solutions engineering at others, and somewhere along the way realized the through-line: I like translating between worlds. Operators and engineers. Customers and roadmaps. Maps and databases. Now I do it full-time for my own thing.
Founding advisor at an early-stage AI platform for rural water utilities. Product, engineering, pilot conversations, and the slide decks — sometimes in the same hour. Two pilot utilities live in Colorado. Pre-revenue, structured so I have bandwidth for a full-time analyst seat.
A proper data science project for a beloved local Glenwood Springs shop: cleaning messy POS data, restructuring an inconsistent product taxonomy, EDA on inventory and pricing distributions, with a roadmap toward demand forecasting and pricing optimization. Same skill set as enterprise, smaller scale, faster feedback loop. Repo on GitHub ↗
Got enterprise clients up and running on a CDP — translating "we want to know our customers" into queries, segments, and data pipelines that actually shipped.
Built lead scoring, process automation, and the tech stack connective tissue. Helped lift lead conversion 15% and tied inbound to closed-won across the funnel.
Three years at a geospatial startup — built the web tech, the campaigns, and the persona-driven funnels that 4×'d qualified leads. Got a front-row seat to how engineering and go-to-market actually fuse.
Early at Homebot — built an email-driven product that helped real-estate agents and lenders engage homeowners, designed the data schema for ingesting messy real estate data, and shipped dashboards that made mortgage finance feel less like a black box (principal vs. interest, refi savings, all the unsexy-but-life-changing numbers). Watched the company grow up.
Made maps that millions of park visitors actually used — including cartography work that became NPS Park Tiles, the official basemap for park websites. Built custom dashboards and web tools for NPS staff on top of ArcGIS, Mapbox, and Carto. Where I first learned that good software is mostly about respecting the user's time.
A Network of Alternative Economies — an exploratory spatial study of all 1,650 WWOOF host farms in the continental U.S. Regression models in ArcGIS against unemployment, natural-amenity, racial-diversity, and Bohemian indices; twelve field interviews ground-truthing the patterns in upstate New York. First time I got hooked on translating messy real-world data into something that helps a community see itself. Read the thesis ↗
Worked with Prof. Manuel Teodoro on early research into professional mobility and water-rate structures — the seed of his peer-reviewed paper on why some utilities adopt conservation-oriented water rates and others don't. The finding: executives who arrive from outside an agency are far more likely to adopt conservation rates than those promoted within. Read the paper ↗
